Vermont Shortbread Company

Grocery Marketing Scams

I'm all for convenience, but yesterday while grocery shopping, for some odd reason, I had a food and grocery marketing scam bee under my bonnet (i.e., all the ridiculous products out there that advertisers would like us to believe we can't live without).  Here's what I came up with.  Got any to add? 

• Activia yogurt - have you ever read the list of ingredients on this stuff.  I wouldn't feed it to a dog.  And what the heck is bifidus regularis?  Sounds like a lab-grown bacteria mutant to me. Ummm...maybe some good old PLAIN Greek yogurt with natural bacteria and a side of good old fiber might do the trick.  Not that I've ever been constipated.  I'm just saying...
• All those trendy cheeses and yogurts that followed Activia - These days everyone's got some proprietary bacteria to get you regular or protect your immune system.  Whatever happened to fruits and veggies? 
• Antibacterial soap - Unless you work in a hospital, what's the point?  Doesn't real old-fashioned soap do the trick?  Wait a minute...perhaps we need the antibacterial stuff to take care of all those mutant yogurt bacteria? 
• Bleach antibacterial kitchen cleaners - Here's a hot tip.  We use this in the Vermont Shortbread Company bakery.  A very small amount of bleach mixed with water in spray bottle.  Kills germs, costs  pennies.  We use it all the time to clean our surfaces.
• Oscar Meyer Lunchables - Just one word, "Why?" 
• Smucker's Uncrustables - These are pre-made peanut butter and jelly sandwiches.  Again, why?
• GladWare  - These are plastic storage containers. In this day and age of everyone going "green" and trying not to create so much trash, why would anyone buy these?  Surely, everyone has a bevy of old plastic containers in their kitchen.  Hey, here's an idea...why not use old yogurt containers.  Please note: the Activia containers will not probably work.  You have to throw them away.  Here's to landfill! 

Yeah, I'm on a bit of rant.  So, add your favorite silly products to my list.  I need to go compost my leftovers now. 

My New Job: Corporate Communications and Dessert, Oh My!

Here's a photo of what I did at work on Wednesday.  No, I did not EAT these beauties, I made them! 

Yes, really.

Many people do not know that the National Life cafeteria is run by NECI (New England Culinary Institute).  If they do know about the NECI cafeteria, they often don't know that there's a whole lot of great learning going on in the huge, impeccable, beautiful kitchen below the cafeteria. 

I am writing a series of articles for the National Life newsletter focusing on food.  Let's face it, reading about insurance and financial services can be a tad ummmm...dry and dull.  Sprinkle in a few articles about the food employees eat every day, well, now it's fun! 

As part of my "research" I took a class. I participated as any student would, though my dessert artistry was not nearly as creative as some of the students who attend NECI. 

See why I love my new job?   Chocolate mousse cake, anyone? 

Where's Ann? Where's Vermont Shortbread Company Going?

Readers who know me well know what's going on over here at Vermont Shortbread Company, but occasional readers...forgive me for being remiss about this blog, my business, and for keeping you wondering what the heck is going on at Vermont Shortbread Company.   

I could write a book about the past year of my life (and I probably will) - going from full time corporate employee with part time entrepreneurial aspirations then back to full time corporate employee who realizes she does not want to be the CEO of anything.  Failure?  I think not.  Recognizing what one wants and doesn't want in work and life can never be called failure.  Yet, corporate America gets such a bad rap these days and working for oneself can seem so glorious.  And personally, I've had a pretty big chip on my shoulder about independence, not needing a man to support me, not needing a conventional job, not needing much of anything for a long time. 

The chip is dissolving.

If you read my blog even a year ago, I did nothing but winge and moan about big business and how much I wanted out of the IBM environment.  When I got laid off in 2007, I felt relieved, even blessed.  And now I'm back in corporate America.  Guess what, I feel relieved and blessed again. 

In March of this year I joined National Life Group in Montpelier, Vermont working in corporate communications.  I don't love my job; I adore it and I am passionate about the company I work for.  If I don't feel the love, I can't do a job well...I can't even fake it.  Now, I wake up every day excited to go to work, thrilled that I get paid to be who I am (a creative, marketing, writer-chick with just enough technical savvy to stay abreast of cutting edge communications) AND they pay me to be me.  Wow, that's a first.  All the benefits of my entrepreneurial life with the security of a regular paycheck...I would have never guessed this possible a year ago. 

Vermont Shortbread Company is still in business, although on a much smaller scale...for now.  I do intend to have it all, but I need to take a few steps back and figure out how to work smarter.  That's never been a strength of mine.  80 hour workweeks, single parenting, and juggling several jobs simultaneously left me burnt out, unhealthy and spiritually and financially empty.  For now, I'm focusing on one thing at a time (my new job) and I'm working on figuring out how to get Vermont Shortbread Company the help it needs to grow into a force for Walkers Shortbread to reckon with.  I don't know quite how to do that...yet.   

Right now, I just want to smell the roses.  Do one job well.  Take some vacations. Enjoy my daughter's last few years at home.  Write. Write. Write. 

A few years ago, I once determined that my mission in life was "to observe and record".  I know this is true because I feel it in every cell.  So, that's my focus for now.  It is what I was born for. 

Much of the recording will be here on this blog, so please come back. 

Mother's Day and...National Vermont Shortbread Day

If May wasn't full enough already...wait, there's more! 

If you were with us last year at this time, you'll remember that I pronounced May 16th (my birthday) National Vermont Shortbread Day.  Last year I hand delivered shortbread to lucky buyers all over Chittenden County (in the pouring rain, but hey, it was my 45th birthday and I was stoked!). 

This year, it's my 46th birthday and we're celebrating again.  Due to the rising price of gas and my environmental conscience, I cannot personally deliver this year.  However...all shortbread gift boxes shipped between May 12- May 16 will come with a free shortie (flavor of your choice as available).  That's an extra $3 gift from me to you as a thank you for nearly 12 years in business and 46 (and counting) years of experience, joy, trials, tribulations and just the smallest touch of arthritis (which of course, just makes me appreciate my good health and good fortune all the more).

Like middle age, Vermont Shortbread Company just keeps getting better!  Celebrate May 16th with me.  Order today.   Email (jsaz@gmavt.net) or phone call are best (802-264-4835).   

   

A Gourmet Mother's Day on a Shoestring Budget

Does the economy have you down?  Rising food and gas prices are affecting us all. 

Due to the incredible increase in the price of wheat flour, Vermont Shortbread Company is raising prices, but not until mid-June. 

In fact, for Mother's Day ONLY, we're dropping $2 off the price of our gift box shortbread, but that's only for orders we receive before Tuesday, May 6.  Regularly priced $17 gift boxes are $15 until May 6, only. Add shipping anywhere in the US via priority mail for $6.50, we pop in a handwritten note and you've got a tasty Mother's Day gift for just a little over $20.  Not too bad for a gourmet gift mothers love. 

Interested? 

Shoot us an email at jsaz@gmavt.net with "Mother's Day Special" in the subject line and we'll call you back within 24 hours to arrange shipment and payment.  Be sure to include your contact information so our operators can reach you.  You cannot place this order through our web site.  You must email us or call us at 802-264-4835. 

Drop us an email or phone call before Friday at 5 p.m. Eastern Standard time and we'll throw in a 1.6 oz. bag of our chocolate drizzled shorthearts ($2 value) FREE.  Mom will receive two tasty shortbread products - one to share and one to keep for herself. 

C'mon...you know you haven't even thought about Mother's Day, yet.  Do it now and relax this weekend.  Mother's Day is May 11, 2008.  Our prices will go up in June!   (Offer applies to US customers only.)

Mother's Day Just Around the Corner

Send mom a shortbread gift box with a handwritten Mother's Day note.  Mother's Day is next week (May 11)! 

Because there's not much time left, call or email me directly to place your order and make payment arrangements.  We'll get your gift to Mom by May 11, but you have to let us know by May 4! 

Call 802-264-4835 us today. 

Really Good Shortbread...And I Didn't Make It!

Yes, you read the headline correctly.  Today I ate some fantastic shortbread and it didn't come out of the Vermont Shortbread Company oven (oh my!). 

I've tasted shortbread all over the country.  I've blindfolded my friends and I've conducted taste tests. Rarely does any shortbread come close to the thick, slightly chewy textured shortbread cooked golden brown, crisp with crunchy crumbs at the edge and soft toward the middle treat that I make. 

Until today. 

Everything at the NECI cafeteria at National Life is great. Did you know the kitchens below the cafeteria are classroom kitchens full of NECI students learning how to bake bread, make desserts, feed large groups of employees high quality locally grown and raised food?  Did you know that anyone can eat there, not just National Life employees? 

Someone at NECI's National Life location made shortbread today.  Made in a round pan, it was cut into petticoat tails very much like mine, but without the flower/heart design.  I bought a $1.15  wedge thinking I would make fun of it (as I usually do with other people's shortbread) and was surprised to find that I actually wanted to eat the whole thing as a mid afternoon snack.  Butter quality was excellent.  Texture was perfect, not too crumbly, not raw and doughy.  The shortbread was fresh and cooked with just the slightest bit of granulated sugar on top.  The color was perfect; a little darker gold toward the edges and pale gold toward the middle.  There seemed to be a saltier flavor than my shortbread (I use salted butter but no salt).  There was no weird, bad-breath shortbread aftertaste that I've noticed with many of my competitors' products. 

Not bad at all.  Of course I'd like you to buy our shortbread if you're in need of a unique Vermont gift.  But, if you find yourself in the National Life building in Montpelier, you have my blessings to buy a slice of good NECI shortbread.  Better yet, give me a call before you come.  I'll share one with you and spring for a cup of tea for both of us.   

Say Thank You to Your Tax Person

Tax day is an ominous cloud for many of us, but imagine how your accountant or tax professional feels at this time of year. 

I know because I go through it every year in December.  I work all day and all night just to get the shortbread holiday gift orders out.  All attempts at socializing and good health go out the door. 

I suspect it's the same for the H&R Block tax dude or the local CPA toiling away well-past midnight in March and April.  They love what they're doing, but no doubt about it, this kind of detailed work requires endurance, dedication and loooooong hours. 

Why not thank your tax person for his/her dedication this year?  Where would you be without him/her?  Say thank you with a shortbread gift box.  We'll ship it directly to your accountant at his or her place of work along with a handwritten note of gratitude.  Imagine the impression you'll make with the co-workers! 

Peruse our products, order conveniently online and send a tax season shortbread today.