What do a mortgage company in Michigan and Vermont Shortbread Company have in common?
Not much, until a couple days ago. David Porter answered my call for trackbacks out of the blue. I took a look at his blog and his Web site (http://www.pacesettermortgage.com) and decided this guy can write, he has a good heart, and he wants to try some shortbread...what a synchronistic meeting!
The interesting twist to all of this is that I have been focusing on personal coaches and mortgage brokers and realtors for my shortbread corporate gift campaign. Already, Maria LC Salomão, Ryze buddy, shortbread fan, and founder of Brick House Realty (http://www.brickhouserealty.com/) just outside Boston, recently sent me a huge pile of promotional materials to tuck into the shortbread she orders from me to send to her clients. Maria received some shortbread for Christmas last year and was hooked. Now, Maria orders and I ship my tasty wares from Vermont. A win-win for both our businesses. And the beautiful thing is, Maria is a perfect customer, the kind of person I'd choose as a friend if I met her on the street.
A local friend, George Brewer, owner of Addison County Real Estate (http://www.acrevt.com/), and I met over lunch with me about a week ago to discuss my strategy for covering the real estate market in shortbread in Addison and Chittenden counties of Vermont. George offered me a ride on his sooper-dooper 2004 Harley. That's almost more fun than selling shortbread.
So, how cool is it that David, another creative entrepreneur, appears out of nowhere? Is the corporate gift market a good place for me to be? Time will tell, but the evidence is pointing to YES.
Thanks, David, for reaching out. Ain't technology grand? I got lessons in trackbacks and a friend in Michigan!
Dave's blog is at: http://pacesettermortgage.typepad.com/pacesetter_mortgage_weblo/
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