Why Am I Getting So Many Hits About the Geico Caveman Commercial?

I enjoy analyzing web data and learning about how people arrive at my web site and blog.  I can't help it - I'm a nerd and it helps me hone my marketing efforts.  Since I posted about my marketing confusion while watching the Geico caveman commercials a couple weeks ago, I've gotten about a hundred hits with the words "Geico caveman" in them. 

I'm guessing people either love or hate these commercials.  If you've read my post, you'll note that I don't care for Geico, but that's not important.  The important thing is that Geico is garnering all the attention and Vermont Shortbread Company's CEO thinks that's savvy marketing.   

However....while you're here...

Forget about the Geico caveman.

Got any holiday shopping to do and dreading the thought of the crowd at the local mall?  Visit us at Vermont Shortbread Company and find out why so many of our favorite customers love us during the holiday gift season.  We ship your gift with a gift card and make you look like you spent a lot of time and effort finding a truly unique gourmet gift that almost everyone loves. 

I repeat, put the Geico caveman out of your mind for a moment and think holiday cheer.  Think shortbread gifts and place an order today while there's still plenty of time before Christmas. 

Then tell me what you think about the caveman commericals.  Love 'em or hate 'em?   I love chatting with my customers and I will post my Geico commercials survey results right here if enough people respond.  We'd love you to have a good excuse to visit us again soon. 

Now about that shortbread caveman idea...

Just joking. Cavemen are getting old (pun intended). 

We'll stick with our own branding and we're always happy and honored to learn from the big guys.  It's worked pretty well and made us money for a decade.  :-) 

Comments

[Dina at Wordfeeder.com]

Thanks for the first hearty laugh of the day. "But while you're here... forget about the Geico Caveman."

Well, you know what, I can't. I love that scruffy bastard.

Truthfully, I have to follow up on my Geico comments, and that is... until yesterday I never took the time to really WATCH what was going on there.

The Geico caveman is at the airport, and he sees the sign that says, "So easy, even a caveman can do it." And he huffs a bit, shakes his head in disgust and meanders off.

He's offended!

That's hilarious. I should pay more attention to TV commercials. What other funny stuff am I missing?

[AnnZuccardy]

Right, the caveman in the airport becomes offended when he sees the poster that implies cavemen are simple or stupid. If you remember the first caveman commercial, there are 2 cavemen in a restaurant with another guy. One of them orders a sophisticated dish (something with mango salsa - I only remember the mango salsa :-)and the other is so disgusted by the regular guy's "attitude" about caveman that he "has no appetitite". This is EXACTLY what I was raving about the first time I posted. I just don't get it. So, am I to assume that some cavemen are very sophisticated and don't like the Geico ads?

I'm so confused.

Mostly I am confused about why I obsessively think about this stuff during the busiest time of the shortbread year. I just can't shut my brain off. When I wonder why I should care about Geico's commercials, I realize that mostly I love marketing and I want to pull it apart and understand what makes people pay attention.

Geico gets my attention. The funny thing is, my dad was an Allstate agent for most of his career and we grew up hearing how crappy Geico was. He'll snort with disgust if I tell him about all the hoo-ha over the Geico commercials.

A good hands fan,
Ann