One of my local commercial clients gives customer appreciation gifts of shortbread gift boxes frequently. Each month the customer sends me a list of people to whom to deliver the gifts (in Chittenden County) and yours truly delivers a fresh shortbread gift box, with a thank you card and a helium-filled balloon to the recipients' workplaces.
It's a win-win.
Vermont Shortbread is finding its way into offices and the mouths of employees all over the greater Burlington area and my client has a big helium balloon with their logo on it floating around in the same offices. Sooooo...who do you think the people in these offices will call next time they need the services that either Vermont Shortbread Company or my client offer? I'd be willing to bet they call those companies who made an impression by saying THANK YOU.
This is smart marketing. Inexpensive. Fun. Memorable.
Are you a business owner who sends thank you gifts? Talk to us today about customizing a gift program for your business by dialing our "shortlines" at 802-264-4835. Not in Chittenden County? No problem. We have many solutions to fit your needs. Give us a ring and let us help you come up with a unique solution for your company.
A little thank you goes a long way. It works for me, my client, and many other savvy business owners who send shortbread regularly.
Does your business send customer appreciation gifts, speaker gifts, or referral thank yous? If so, we need to talk!
Ann, I know that I appreciate those businesses who thank me for my business instead of taking me for granted. Those I'm like, I can leave and they'll never notice.
Heidi Caswell
Posted by: Heidi Caswell | June 27, 2007 at 12:12 AM