How to choose a corporate photographer

Corporate Photography

Photographers are there to capture the important moments, which is why it is so important to choose the right photographer to ensure that these moments are remembered for years to come.

Before you hire just any photographer, it’s important to know how to choose the right one for your businesses specific needs. Hiring a corporate event photographer can be extremely beneficial for your business, however, taking striking photos should not be the only requirement that should be considered when selecting your next corporate event photographer.

 

Choosing the right corporate photographer is crucial for your business as the images that are taken during the event will be reflected as a direct representation of your brand. The right professional photographer will not only take the time to understand your company’s brand but will have the right set of skills to allow them to capture the event flawlessly.

Corporate Photography Event

Here are our best tips for hiring the right professional photographer for your next corporate event.

 

Experience:

Hiring a professional corporate event photographer with the right experience can make all the difference to the final result of your photographs.

You have spent a lot of time and resources to ensure your next corporate event is a success and you want to ensure that these elements are captured perfectly – from shots of the venue, guest speakers, employees & groups of people. You need to make sure that the corporate event photographer has the ability to easily and quickly make any and all necessary adjustments to get the right shot in all of these settings and

Style:

Even with years of experience, it is still important that you choose a professional photographer that shoots in the style that is in line with your company’s brand and image. It is important that the photographer you choose puts thought into the type of images that they shoot by ensuring that they are in the right place at the right time, rather than just wandering around the event and clicking away.
The best way to determine this is to analyse their portfolio that will demonstrate their ability to take visually stunning images from a range of perspectives and angles.

Professionalism:

Although there is a wide range of professional photographers, you want to ensure that you employ the services of a photographer that will blend in and be able to mesh in with the kind of event that you are hosting. Generally, corporate events have a formal dress code and your chosen photographer should recognise the importance of maintaining a professional appearance, through their clothing choices and behaviour, at all times.

Briefing:

It is always recommended that you let the photographer know the types of shots, particular people and key points that you would like photographed to reference throughout the event, especially if you will be using the images captured during the event for any marketing or social media campaigns. This will ensure that you and the photographer are on the same page and you are aware of what to expect from the photographers’ services by setting these clear guidelines.

Establish a relationship:

One last thing to consider when choosing a professional photographer for your next corporate event is to find one that is aligned with your brand, allowing you to build a strong relationship with them. So, finding a professional corporate photographer that you can communicate openly with, provides you with the right type of images that best represents your brand will allow your business to have a cohesive and consistent brand, strengthening your company’s image.

 

 

 

Source: Courtesy of Joseph Byford Photography

http://www.josephbyford.com.au/