Entrpreneurs Who Return to Traditional Employment

Recently Mildred Culp, of WorkWise, interviewed me about entrepreneurs who decide to go back to traditional employment.  WorkWise provides content about workplace issues to newspapers nationally.  One of the papers in which Mildred's column appears is the Hartford Courant, which, for this Connecticut native, is exciting.  I don't know when my interview will be published, but I've set up some Google alerts so I will know and I will provide links here. 

I've been reading a lot lately about mid-lifers who pack it all up in the corporate world to pursue their creative, entrepreneurial or altruistic dreams, but rarely do I read about the opposite.  (Hmmm...I should be writing articles about this!)

The interview was fun and by doing it, I forced myself to become very clear about WHY I went back to traditional employment at National Life Group, honing in on the knowledge that I cannot separate my personal values from my business values and that I will never work for a company in which all my values are not in sync, and taking stock of what I'm great at and what I don't want to do after 24 years in the adult work force (running your own business really forces you to face yourself in a way that no conventional company performance appraisal ever can because you are the executive AND the employee).

For me, it goes even deeper. After deciding to look for a conventional job, I felt like I had to apologize, like somehow I had failed at running Vermont Shortbread Company, that somehow going back to a "real" job meant that I was selling out on myself.  And honestly, it's going to take a bit of time for me to get beyond that.

It helps that I love my new job and the people with whom I work.  It helps that I now sleep at night knowing I can pay my mortgage, send my child to college, put gas in my car, and continue to support myself on my own dime.  It helps that I'm not having panic attacks and my husband says, "Gee, Ann, you are so...different...since you started your new job."  For me, all of this challenges the "work and life shouldn't be fun", "if work and life are fun, don't get used to it because someday it will all suck", and "if you're not miserable than somehow you're not living a worthy life" ethics that have been so deeply routed in my brain. 

It helped to participate in this interview with Mildred.  She asked me what I had learned as an entrepreneur that helped me land my new job.  I could write 100 pages on that topic.  Networking, internet marketing, public relations, customer service, assertiveness, exposure to new kinds of writing, speaking, teaching, coaching, a respected presence in the local community, leadership, creativity, courage, gratitude for little things, better understanding of the logistics of running any business, budgeting, costing, marketing...shall I stop now?  I am sure I could think of at least twenty more things. 

Whew, after I listed all of that, I had to laugh at myself.  If I was really calling myself an entrepreneurial failure would I have been able to list all of those skills and experience?  I was always simply doing what any entrepreneurial spirit does best.  Trying new things, being open to new ideas, and always seeing the opportunities in problems.  Entrepreneurs are born this way.

I didn't choose to be an entrepreneur.  I was born this way.  Where I choose to set my laptop is irrelevant as long as I can keep on writing and creating. 

Vermont Shortbread Company in Business People Vermont

A few weeks ago, Bill Simmon, writer for Business People Vermont contacted me to see if I'd like to be interviewed for an article in the August issue on new media.  Of course, I said yes.  I devour the print version of Business People Vermont as soon as it hits my mailbox each month.  For non-Vermont readers, it's chock-full of juicy tidbits about Vermont businesses.  I use it to plan my marketing for Vermont Shortbread Company and my writing work.

When the August issue and the article (Media 2.0: An introduction to a few of the new media for savvy business owners) appeared yesterday, I was tickled and honored to find myself grouped with the likes of popular Burlington bloggers Elaine Young of Champlain College and Cathy Resmer of Seven Days.  Even Bill Simmon, who wrote the article recently earned the coveted Seven Days Daysie Award for Best Vermont (non-political) Blog.   And as it turns out, one of Bill's Candleblog authors is none other than old pal Todd Pritsky with whom I had the pleasure of working and laughing with at Hill Associates back in the telecom heyday.   Todd was one of my favorite people at Hill.  (Yes, Vermont's a small state where everyone seems to know someone I know...a good reason to be nice to everyone, everyday!)

Anyway, I digress...I'm just grateful my shortbread stuff gets noticed now and then. 

If anyone has an extra copy of the Business People Vermont print publication, I need one to send my parents.  They prefer paper 1.0 to web 2.0. 

Anniezee

P.S.  I'm having a broken freezer sale.  Well, actually, it's almost like a giveaway...I have a ton of shortbread that will make me cry if it goes to waste.  You pay shipping and a small handling fee or come pick it up and it's yours for the taking.  But act now, supplies will ummmm...degrade soon. 

P.S.S. God bless Recycle North.   We LOVE Recycle North!  We found a 15 cubic foot freezer for $100.  They were about $400 new at local retailers. 

Seven Days Spotlights Vermont Shortbread Company

Vermont Shortbread Company made Seven Days' food section this week.   

I delivered some shortbread to food writer, Suzanne Podhaizer, on Thursday and promptly did my signature goofy dance of joy when I found her article in this week's edition (you may have seen the slightly crazed, unkempt, dorky, tired, tall, politically incorrect, fortysomething woman on Church Street flailing her arms about - that was me):

http://www.sevendaysvt.com/food/taste-tests/2006/vermont-shortbread-company.html

Thank you for the kind words and the wonderful surprise coverage for my business, Suzanne.  I've already taken most of the copies on upper Church Street (for my parents who will never read the online edition) so please let the distribution people know that they may have to restock that part of Burlington.  :-) 

Thank you, Seven Days.  VSC loves you. 

Ann Zuccardy, A Very Giddy Vermont Shortbread Company President

Vermont Shortbread Company on the Air

Recently, Ja-Nae Duane, founder of Wild Women Entrepreneurs invited me to be a guest on the Wild WE radio show.  This weekly show is broadcast at WXCT, Talk Radio for Women, 990 AM, out of Southington, Connecticut. 

This morning we did the interview.  Ja-Nae is a skilled interviewer and the time just flew by.  It's funny, but these things don't stress me anymore and I find talking about my business and my market come natrually and with ease.  The MP3 file will be posted soon on the Wild WE web site.  I will also be posting it on my own web site just as soon as I have access to the file. 

Do YOU know a wild woman entrepreneur who would be a great interviewee for the Wild WE radio show or newsletter?  If so, let me know.  I am the newsletter editor and love to find great entrepreneurial gems to feature! 

Now this wild woman needs to get back to her bakery...the shortbread season is well...WILD this year! 

Vermont Shortbread Company: Texans Love Us!

In November, Vermont Shortbread Company was mentioned in food writer Darragh Doiron's food column in the Port Arthur (Texas) News.  Thanks to Shannon Cherry of Cherry Communications for making the introduction and thanks to Darragh for the oh-so-kind write up! 

I don't have a great jpg image or a link to an electronic version, but with the help of SnagIt (my favorite tech writer tool that I use ALL the time), I scanned, cleaned up, and cropped this copy for your reading pleasure. 

Portarthurnews06

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